Your data & your rights
Who we are
Heliolink Logistics Ltd ("Heliolink", "we", "us", "our") is a B2B logistics company registered in England and Wales, operating from Unit 1 Riversway, Preston, Lancashire, PR2 2TE.
We are the data controller for personal data processed through this website and in connection with our logistics services. This policy explains what data we collect, why we collect it, and what rights you have.
For any data-related queries, contact us at sales@heliolink.co.uk.
Data we collect
We collect personal data in the following ways:
Information you provide directly:
- Name and job title
- Company name and business address
- Email address and telephone number
- Shipment details including collection and delivery postcodes
- Any additional information you include in quote requests or enquiries
Information collected automatically:
- IP address and browser type
- Pages visited and time spent on site
- Referring website or search terms
- Cookie data (see the Cookies section below)
We do not collect or store payment card details. Any financial transactions are handled separately through secure, compliant channels. We do not sell personal data to third parties.
How we use your data
We use the personal data we collect for the following purposes:
- Responding to quote requests and service enquiries
- Providing and managing logistics services you have engaged us for
- Communicating about your shipments, collections and deliveries
- Sending service-related updates and notifications
- Maintaining records for legal and contractual compliance
- Improving our website and service offering
- Sending commercial communications where you have consented or where we have a legitimate interest (B2B marketing)
We do not use your data for automated decision-making or profiling.
Legal basis for processing
Under UK GDPR, we process your personal data on the following legal bases:
- Contract performance — where processing is necessary to deliver logistics services you have requested
- Legitimate interests — for B2B marketing communications, improving our services, and general business operations, where these interests are not overridden by your rights
- Legal obligation — where we are required to process data to comply with applicable law
- Consent — where you have explicitly opted in to receive marketing communications
You may withdraw consent at any time by contacting us at sales@heliolink.co.uk.
Sharing your data
We do not sell or rent personal data. We may share data with third parties only in the following circumstances:
- Service providers — trusted suppliers who assist in delivering our services (e.g. IT systems, CRM platforms), bound by appropriate data processing agreements
- Logistics partners — where subcontracted carriers or partners are involved in completing a shipment
- Legal requirements — where we are required to disclose data by law, regulation, or court order
- Business transfers — in the event of a merger, acquisition or sale of business assets
All third parties with whom we share data are required to handle it in accordance with applicable data protection law.
How long we keep your data
We retain personal data only for as long as necessary for the purposes set out in this policy:
- Quote enquiries (not converted) — up to 12 months
- Active customer records — for the duration of the relationship plus 6 years for legal compliance
- Marketing contact records — until you unsubscribe or request deletion
- Website analytics data — typically 26 months, subject to cookie consent settings
After the relevant retention period, data is securely deleted or anonymised.
Your rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access — request a copy of the data we hold about you
- Right to rectification — request correction of inaccurate or incomplete data
- Right to erasure — request deletion of your data in certain circumstances
- Right to restrict processing — request that we limit how we use your data
- Right to data portability — receive your data in a structured, machine-readable format
- Right to object — object to processing based on legitimate interests or for direct marketing
To exercise any of these rights, contact us at sales@heliolink.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.
Cookies
Our website uses cookies — small text files stored on your device — to improve your browsing experience and analyse site usage. We use the following categories of cookies:
- Essential cookies — necessary for the website to function. These cannot be disabled.
- Analytics cookies — help us understand how visitors interact with our site (e.g. Google Analytics). Only active with your consent.
- Marketing cookies — used to deliver relevant content. Only active with your consent.
You can manage your cookie preferences at any time via the cookie banner on our site, or by adjusting your browser settings. Note that disabling certain cookies may affect site functionality.
Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website is served over HTTPS and access to personal data is restricted to authorised personnel only.
No method of transmission over the internet is completely secure. While we take appropriate precautions, we cannot guarantee absolute security. In the event of a data breach that is likely to affect your rights and freedoms, we will notify you and the ICO as required by law.